Marketers should explore rPET (recycled polyethylene terephthalate) promotional merchandise for its sustainability and consumer appeal benefits.
rPET is produced by recycling post-consumer PET plastic, such as water bottles, into new products, thereby diverting plastic waste from landfills and oceans.
By incorporating rPET into promotional gifts, brands demonstrate their commitment to environmental stewardship, aligning with the growing demand for eco-friendly products.